Konferencja Product Development Days 2017

Join Europe’s most successful product development practitioners and thought leaders for this interactive learning experience. Train with industry leaders, develop powerful relationships and dig deep with hands-on workshops designed to give you practical know-how.

Find out how to add value to your offerings and across the entire value-chain. Discover the secrets to effective communication and teamwork. Amplify your ability to win business and shape the products you are engaged in during this one of a kind conference.

Product Development Days is a three-day interactive learning experience for product development professionals: project managers, heads of product, product development teams. You should join if only you want to advance in field, hear about real life cases from top players and keeping in touch with the latest trends in the product development industry. Presentations, practical workshops, individual sessions, networking and many more attractions all in one place.

This years’ edition

This years' theme: Delivering value - innovation strategy focuses on exploring the best practices and disruptive case studies from both corporate and start-up environments. By examining how the world of business deals with innovation and how it is possible to think out of the box even in the largest and most traditional environments we bring not only hope but also a passion for shaping the product and value it carries.

Konferencja Product Development Days 2017  in numbers

• 3rd edition
• 3-day interactive event
• 24 speakers
• 20 workshop leaders
• 40 international mentors
• 500 attendees – practitioners and experts
• 3 evenings of networking and informal exchange of ideas
• 3 different perspectives on product development
• 2 tracks: corporate and startup
• 1 international active community of product practitioners

Two tracks of presentations - corporate and startup

Corporate and startup stories on product and innovation are different. Thus, they require separate framework, even though they can get inspired from one another. That is why they are parallel and in the same venue, but in two different rooms and guidelines for storytellers.

Each presentation, regardless of the track, will be derived from 11 industries where we will explore case studies of disruptive innovation strategies through or within products:

• Entertainment
• Retail
• Finance
• Travel industry
• Work management systems
• Education
• Smart City
• Media
• Telecom
• Construction
• Healthcare

Start-up track - 11 presentations

Product stories by disruptive innovators sharing their experience and showing working solutions that are already on the market.

The presentations will answer questions:

• What is the product about?
• What is innovative/disruptive about it?
• How we have build it?
• What methods have we used?
• What is our “secret power” or “lessons learned” that we would like to share?

Corporate track - 11 presentations

Case studies, presentations and product strategies by the largest players on the international market.

The presentations will answer questions:

• What was the situation that we wanted to change/challenge?
• What result we achieved?
• What was the innovation strategy that we adapted?
• What was disruptive about it?
• How we implemented the strategy?
• What obstacles we have met on our way?
• How we have overcome them?
• Why we want to share this story?

16 workshops - two levels of difficulty: UX, team, methods and product marketing

The interactive workshops are divided into two levels of difficulty to help the attendees select the best workshops for their skill level.

General Workshops for people who want to start learning about the selected perspective, designed to introduce essential skills.

Advanced Workshops for people comfortable with the selected perspective, designed to take their skills to the next level.

And there is more to come!

This is only tip of the iceberg when it comes to the program. If you want to learn more, follow us and come to the event.

Konferencja Product Development Days 2017 program 28.11.2017

• Keynote Speaker – John Scherer: Why Change Initiatives Fail—or Succeed
• Introduction to learning experience: Sylwia Lewandowska-Akhvlediani

Room A

• Igor Farafanow: Innovation in UX – why we are afraid of it and how it can spoil busines
• Werner Puchert: Stabilizing the unstable. How to deal with adversity & diversity.
• Michał Blak: Let’s compete with the machine
• Jonathan Gall: Framer, a preview of the future of Interaction Design
• Grzegorz Albrecht: Fundamentals of customer-centric marketing strategy
• Samuel Cook: Storytelling in the digital age
• Silvana Wasitova: What makes a Good Product Owner
• Paweł Nowak: User Testing from Product Management perspective

Room B

• Roman Pichler: Agile Product Roadmaps
• Richard Lucas: Is every entrepreneur a product manager?
• Irka Pawłowski: How Working Cross-functionally influences you whole Product Development Organisation
• Oana Juncu: Product as a Story – Agile Product Development
• Maciej Jakubowski: Beyond design – how to sell ideas?
• Sylwia Lewandowska: Storytelling to boost up your leadership
• Wiktor Żołnowski: 5 models of implementation innovations into organization

Konferencja Product Development Days 2017 program 29.11.2017

• Keynote Speaker – Yook Shee: Startup thinking in large corporates as a key to successful innovation
• Introduction to learning experience: Sylwia Lewandowska-Akhvlediani

Room A

• Józef Kącki: What a manager has to do with President? It doesn’t matter how big the team you work on daily basis is. Regardless of your job description. Doesn’t matter if you work in a corporation or in a startup – if you want to work with your team, you have to become a president for a moment. It’s the only way to avoid frequently met managerial problems.
• Zaza Ahvlediani: 3 Stories on international expansion that blow your mind: Think about successful product which you developed, it works, it sells on your home market and customers are happy. But now think about potential of your product internationally considering daily population growth on the level of 200 000 people, This looks interesting that number of your potential clients is growing exponentially, however what if you underestimate cross-cultural, Religious, lifestyle contexts?
• Dawid Ostręga: CEO & Product Development : How to speak the same language. As a former product owner, who has now crossed the divide into the board room, I will tackle the differing approaches and viewpoints of product development and company directors. Even though at first glance this relationship appears very difficult, we are not so different, we just speak different languages.
• Chris Long: Growth framework for product teams Product teams are focused on building value for their users, but very few focus on getting their users to experience the value. Teams need to prioritize growth of their product. I’ll provide a growth framework for product teams, and ideas on how to implement it. It’s not hacking but success.
• Stefan Kinigadner: Field for Experimentation – What I’ve learned from being a CTO in Brazil In 2013, Stefan committed as a CTO to a start-up, which vision was to become Brazils most visited platform for exclusive fashion accessories of new and highly regarded brands from all over the world. For certain reasons, the start-up failed. What happened and why will be outlined in this talk, including the key learnings which might come in handy for anyone, working on products with start-up like character.
• Adam Bartkowski: Why Technology/Product Businesses “Fail”? This short session will review the following: · Essential alignment of business model with product strategy. Why both need clarity and exactness to assure optimal business leverage of (in most cases) limited cash, marketing and R&D resources. · Technology choices and their significant role in the business success equation. We will examine why it is not enough to use great technology to build products and why the technology choice must also match the business aim and the growth equation of the company. · Competitive positioning – how it creates focus and optimizes development spend.
• Boris Lentini: Bringing product innovation in complex environments The amount of features in today’s retail commerce platforms is very significant and the interdependencies between them very complex. Bringing innovation may have a destructive potential on experience and rentability. However the lack of the same blunts the competitive edge of the product leaving shares of customers to the competition. Delivering new features in a careful manner has become the key to competitive eCommerce.
• Trevor Longino: Positioning your product, positioning your brand One of the key requirements to launching a product successfully requires that, while you are developing it, you take into account how you will position it in the market against the competition. It is also important that your brand positioning and your product positioning are in alignment. This speech covers a simple 3-step process that you can use to analyze the market, find your voice, and position yourself for success

Room B

• Beata Kupiec: Product Management … all about people A lot of products fail though there are experienced Product Managers standing behind them. A lot of experienced Product Managers fail as they build their products alone. You will learn why Product Management is not an individual work. Why it is about people, their ideas and their needs and great relations the Product Manager has to build with them. And why it is about worrying not trusting your gut, about leading not managing.
• Hubert Turaj: User experience research in large and complex projects – how, when and why? User research is at the centre of development of any product nowadays – digital system, traditional object or a service -. As bigger and more complex projects are approached in a user centred way the whole team need to understand how to collect data from the world, how and when to speak to potential users and what kind of methods use to make the process most efficient. I will share some of my experience form the projects that EDISONDA is now currently involved in with the focus on research applied and describe how we collect the insights in the beginning of the project and how do we validate it at different stages.
• Sophie Freiermuth: Make better products – when the entire team does user research Synopsis: Making in the abstract, pushing a feature, validating lines of code, handing out a design, are the best way to make disjointed products made up of “shipped features” rather than “the right things”. Observing, conducting, analysing any research done with users and future users of the product are a great help in bridging the gap to building the right thing(s). In this presentation, I’ll demystify what user research really is, why every team member should participate in it, and how to make it work on a practical level. Designed for anyone on a product team, or managing product teams, from QA tester to Programme manager, this talk is intended for audiences at all experience levels.
• Konrad Uliński: How I’ve become a Spec-Ops Trainer? Every product or brand needs a great story. Without the story potential customers will treat it just like hundreds of similar products or brands. Without the story you’re just another guy trying to sell another product that they don’t need. But a good story makes a difference.  And during my presentation I will show you how I build a new story that stands behind SKK.
• Adriano Corso: Marketing automation tools that rock Marketing automation tools are playing a key role in all our marketing and sales efforts. Identifying the most suitable for your business and knowing how to integrate them alongside with the other digital marketing disciplines is crucial to succeeding and building personalized relationships with your prospects.
• Anna Tutak: (U)X Marks the Spot: Creating Experience Maps If you want to design products or services that work well for your users, you need to understand their experience. How do users go about doing their tasks? What channels do they use? What are they trying to achieve? What are they thinking and feeling? What delights them and what frustrates them? Is your product or service meeting their needs? In this presentation I will speak about: • how to research customer interactions with your product or service • how to create a customer experience map • how to use the map as a catalyst for improvement opportunities
• Piotr Nabielec: Methods and tools to support your Personal Productivity While working with hundreds of people on the topic of Personal Productivity I am trying to find patterns that I could share with others. This talk will focus on methods and tools that most people found useful, most practical and easiest to use in their daily life.
• Przemysław Stanisz: 10 points to a great sales UX 10 critical points to help you get more clients, help increase efficiency in your sales actions and start getting more loyal and happy clients. The presentation will give you ideas on areas you should focus on in order to your make your sales funnel work more smooth.

Product Development Days is a three-day interactive learning experience.

Designed for product development professionals who want to advance in their field by learning practical skills, hearing about real life cases from top players and keeping in touch with the latest trends in the product development industry. Presentations, practical workshops, individual sessions and many more attractions all in one place.

This years' theme: Delivering value - innovation strategy focuses on exploring the best practices and disruptive case studies from both corporate and start-up environments.

By examining how the world of business deals with innovation and how it is possible to think out of the box even in the largest and most traditional environments we bring not only hope but also a passion for shaping the product and value it carries.

Three perspectives

The conference program is built around the three crucial perspectives on creating a product, to address real-life challenges met by all types of product stakeholders:

• Bussiness Everything about product strategy, business value and the message the product sends. This perspective will show you how product visionaries, product owners, and marketing specialists think.
• Product Managers Combining business and technology, product management plays an important role in creating a product. This perspective will show you how to track progress and manage the product development process.
• Development Team Everything about leveraging technology and design to achieve the vision of the product. This perspective will show you how to gain hands-on experience and work with business strategists and product managers to create the best product possible.

Meet the team behind this year's conference program.

• Sophie Freiermuth
• Baguette UX Ltd Maciej Jakubowski
• Alior Bank Werner Puchert
• Deloitte Digital CE Edyta Korona
• Inoovators' Bridge Beata Kupiec
• Sabre Lynnea Brinkerhoff
• Scherer Center of Leadership John Scherer
• Scherer Leadership International Lynn Skotnitsky

#PDD17

Park Inn by Radisson, Monte Cassino 2, 30-337 Kraków