Konferencja Marketing Kingdom Warsaw 2017

After the phenomenal success in 15 different countries, the Marketing Kingdom is finally coming to Poland from 23-24 March in Warsaw.

Featuring presentations by some of the world's most creative marketing minds, the Marketing Kingdom Warsaw will help you solve some of the biggest marketing challenges in 2017.

Konferencja Marketing Kingdom Warsaw 2017 program day 1

• Interactive Session: You Only Need 48h To Solve A Marketing Problem Maksimilian Kallhed And Abraham Abbi Asefaw, Founders And Directors, The Pop Up Agency
• The Pop Up Agency is a creative agency, known for travelling the world and solving marketing problems within 48h. They have worked with clients such as Facebook, Coca Cola, KLM, Adidas and T-Mobile. They have developed a creative process that enables you to go from problem to solution in only two days. They want to inspire marketeers to open up their eyes for a different way of working and plant a seed for a new industry movement.
• Opening Keynote By Wojciech Borowski, CEO Poland, McCann Worldgroup
• Facebook: Building Connections that Count Barbara Topol, Head of Agencies CEE, Facebook
• From Mobile-First to Mobile-Only: How to Evolve Mobile Experience to Reach Connected Customers Richard Harless, Country Manager, Germany, Shazam
• Digital Transformation: How Marketing Is Changing And The Role Ad Tech Is Playing In This Evolution Andreas Toscano Mielenhausen, Creative Lead, Google Creative Services EMEA
• From Inspiration To Action, From Passion To Purchase: How Marketers Can Embrace Passion-Based Marketing And Thrive In The Era Of Expression
• What Corporate Brand Marketers Can Learn From Startups Sebastian Micozzi, Global Head of Digital, British American Tobacco
• Interactive Discussion With Speakers And Delegates

Konferencja Marketing Kingdom Warsaw 2017 program day 2

• Marketing Research in the Connected World: Moving From Testing First to a 'Learn By Doing’ Mindset Mohamed Elsharkawy, Director CMI - Consumer Market Insights - Hair Care Global, Unilever
• Creating Iconic Content: How To Use Emotion In Advertising Content To Hook The Audience Ania Jakubowski, Former General Manager, Coca-Cola
• Best-Practice Advice On What Content Boosts Your Reach, Engagement And ROI Noha Bashir, Social Media Director, CEMEA, Visa
• From Story-Telling to Story-Showing and from Sharing Content to Sharing Experiences Jamal Al Mawed, Regional Head of Corporate Communications in Middle East, Africa and Latin America, Rolls-Royce Motor Cars
• Customer Experience and Content: 5 Rules for Effectively Engaging Your Audience Irina Pashina, Director Marketing and Communications, SAP SE
• Storytelling Across Multiple Devices: What Works, What Doesn’t? Pierandrea Quarta, Global Digital Brand Manager, Head & Shoulders, Procter & Gamble
• Crushing the Myth Of B2B Social Media Kelvin Lee, Director, Social Media Marketing, Thomson Reuters

Konferencja Marketing Kingdom Warsaw 2017 speakers

• Pierandrea Quarta Procter & Gamble
• Sebastian Micozzi British American Tobacco
• Noha Bashir VISA
• Mohamed El Sharkawy Unilever
• Barbara Topol Facebook
• Wojciech Borowski McCANN Worldgroup
• Irina Pashina SAP SE
• Jamal Al Mawed Rolls Royce Motor Cars
• Abraham Abbi Asefaw The Pop Up Agency
• Richard Harless Shazam Entertainment
• Andreas Toscano Mielenhausen Google Creative Services EMEA
• Kelvin Lee Thomson Reuters
• Ania Jakubowski Coca-Cola
• Maksimilian Kallhed The Pop Up Agency

Radisson Blu Centrum Hotel, Warsaw, Grzybowska 24A, 00-132 Warszawa