#DMH2014 czyli zlot superbohaterów branży online. Konferencja Digital Marketing Heroes 2014 poświęcone jest sile personalizacji przekazu i reklamy osobistej, mocy Smart Data i zaawansowanej technologii RTB.
Digital Marketing Heroes is an event dedicated to the power of media, the strength of personalization to drive loyalty, the force of Smart Data and the might of real-time technologies. The stage of #DMH2014 will be graced by Superheroes flying in from across the digital industry. Join the CEE digerati for this one-of-a-kind event.
Konferencja Digital Marketing Heroes 2014 agenda
- Word of welcome
- Secret Hero Each of us is a hero! The story how to achieve your goal
- Thomas Brandhoff, Managing Director, Sociomantic User-Individual Marketing. The Future of Marketing Personalization
- Jan Wittek, Head of Client Development, Google The power of audience buying in multi-device environment
- Robert Bednarski, CEO, Onet Robert Bosch, CSO, Sociomantic Superheroes 1 to 1
- Dylan Slaney, Head of Brand UK & Tesco Markets, dunnhumby Driving Customer Loyalty with Touchpoint Personalization
- Urszula Szymczyk, Marketing Activation Manager My Coke Teens, Coca-Cola How to effectively catch the attention of the consumer? Coca-Cola Case study
- Stefan Konopatzki, CMO, Stilago The user-centric approach! Active Buyers are your conversion heroes! Stilago Case study
Panel discussion MODERATOR: Maciej Wyszyński, MD CEE, Sociomantic
PANELISTS:
- Krzysztof Sobieszek, CSO, ZenithOptimedia Group
- Paweł Ostrowski, Digital Projects & e-Commerce, nc+
- Tomasz Musiał, Regional Manager CEE, SmartAdserver
- Marcin Winkler, Head of Internet Marketing, Play
Konferencja Digital Marketing Heroes 2014 prelegenci
- Robert Bednarski, President of the Board, Grupa Onet.pl
- Robert Bosch, Chief Sales Officer, Sociomantic Labs
- Thomas Brandhoff, Managing Director, Sociomantic Labs
- Tomasz Musiał, Regional Manager CEE, Smart Adserver
- Stefan Konopatzki, CMO, Stilago
- Paweł Ostrowski, Digital Projects & e-Commerce, nc+
- Dylan Slaney, Head of Brand UK & Tesco Markets , dunnhumby
- Krzysztof Sobieszek, Chief Strategy Officer, ZenithOptimedia Group
- Urszula Szymczyk, Marketing Activation Manager My Coke Teens, Coca-Cola
- Jan Wittek, Head of Client Development, Google
- Marcin Winkler, Head of Internet Marketing, Play
- Maciej Wyszyński, Managing Director Central & Eastern Europe, Sociomantic Labs
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