7 czerwca 2017 roku w Warszawie odbędzie się kolejna edycja konferencji POWER OF CONTENT MARKETING 2017.

W tym roku, po raz kolejny, partnerem konferencji jest Google Polska, a wydarzenie odbędzie się w gościnnnych prograch Campus Warsaw, pachnących nowością po remoncie. Wszystkie informacje na temat konferencji na stronie ukażą się juz niebawem na stronie www.PowerOfContentMarketing.com oraz Facebooku.

Dlaczego warto być na Power of Content Marketing 2017?

• w roli prelegentów wystąpią tylko branżowi eksperci, którzy podzielą się swoją praktyczną wiedzą na temat content marketingu
• to niepowtarzalna okazja, aby poznać trendy w komunikacji firmowej i spotkać osoby, które zajmują się nią profesjonalnie
• wiedzę, którą zdobędziesz podczas warsztatów będziesz mógł praktycznie wykorzystać w swoim biznesie

Tegoroczna edycja Power of Content Marketing 2017 w całości poświęcona będzie realizacji celów sprzedażowych i komunikacyjnyh poprzez działania content marketingowe.

Uczestnicząc w konferencji Power of Content Marketing 2017:

• Spojrzysz na content marketing przez lupę - dowiesz się, jak działa on na międzynarodowym rynku
• Dowiesz się, w jaki sposób efektywnie łączyć tradycyjny marketing z marketingiem treści
• Zrozumiesz, jak opracować strategię działań content marketingowych, by realnie wpływać na sprzedaż
• Poznasz najciekawsze przykłady wykorzystania narzędzi content marketingowych w efektywnej komunikacji brandów

Why invest time in it?

Power of Content Marketing 2017 consists of two events. On June 6th there is a paid strategy workshop Content Marketing Master Class run by two stars of international content marketing Rebecca Lieb and Stephanie Losee. Devote one day in your life, organize your knowledge and complete a workshop that will give you a written down plan of your own content marketing strategy.

Next day on June 7th there is a free conference intended to show that effective content marketing brings real money (you just need to register). We chose the speakers carefully. There’s no place for self-advertising. International and Polish experts will tell you about their experience in carrying out content marketing projects, we’ll also provide case studies from the Polish market. And you will be able to use their knowledge at work. Both events will be held in the new Google Campus venue.

Looking for inspiration or written down content strategy? Want to meet other content marketing experts from Poland and from abroad?

Don’t hesitate – this event is for you. Invest your money and time in a workshop and book a seat at the power of content marketing conference.

Konferencja Power of Content Marketing 2017 agenda 6.06

• first part of workshop led by Rebecca Lieb and Stephanie Losee
• second part of workshop led by Rebecca Lieb and Stephanie Losee
• third part part of workshop led by Rebecca Lieb and Stephanie Losee

Konferencja Power of Content Marketing 2017 agenda 7.06

• why are we here
• What happens to content when it goes "beyond screens" based on Rebecca’s reaserch.
• Albert Hupa - Modelling psychographics with Facebook Data
• Karsten Krämer - Content Campaigns: How content boosts campaign performance.
• Alenka Bester, Inga Batur - Is Content Marketing worth the trouble?
• Stephanie Losee - How to Organize Your Content Team in 5 Employees or Less
• Igor Bielobradek - How B2B brands can win on the competitive content market?
• Jacek Siadkowski, Dorota Mastalska - Doing good is a content too.
• Magdalena Bugajło - Case study DHL Parcel: One year story - power of engagement through video communication
• Jesper Laursen - How to create a killer distribution plan for your premium content

This event is accredited by DIMAQ, which means that participating certificate holders may receive recertification points. DIMAQ is the first programme of standardization and verification of digital marketing competence available in Poland.

 Konferencja Power of Content Marketing 2017 prelegenci

• Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.
• Stephanie Losee Head of content at Visa. Former head of brand content at POLITICO and Managing Editor of Dell, directing editorial content strategy. Holmes Report Top 25 Innovator. Brand journalism/sponsored content thought leader and speaker. Advocate for editorial over advertorial content. Intrapreneur. Former technology writer at Fortune magazine and editor at PC Magazine.
• Magdalena Bugajło Head of Communications and Brand Management Department Expert in corporate communications, marketing and social media. She has worked in telecommunications, logistics and FMCG. She is now responsible for PR, internal communications, media relations and brand management at DHL Parcel. She supports strategic changes in the organization, such as mergers, takeovers and business process changes. She is responsible for developing and implementing the corporate communication strategy and supports building organization culture by getting employees engaged in communication activities. Co-winner and laureate of various communication awards– Pearl Awards in NYC; Spotlight Awards – Florida; DHL Communication and Responsibility Award – Germany; Szpalty Roku; Pióra Roku and PRotons.
• Alenka Bester Head of Digital Content Marketing for Zavarovalnica Triglav, the leading insurance company in Slovenia and one of the leading groups in South-East Europe. With her team she successfully implemented an award winning content marketing program, gaining positive feedback from the audience and recognition from professional marketing associations in Slovenia. She appreciates every opportunity to share the knowledge on how to overcome day-to-day obstacles content marketers face especially in traditional, conservative organizations.
• Inga Batur Copywriter and digital editor for the leading insurance company in Slovenia and one of the leading groups in South-East Europe. She is responsible for creating appealing, interesting and valuable content for the company’s award winning content hub Vse bo v redu (Everything Will Be Alright). When it comes to delivering messages she likes to play with writing styles, formats, structures and channels. She holds a degree in communication sciences and has years of experience in Public Relations, Sales and Marketing. In her free time she runs an award winning blog, which further broadens her understanding of the Digital and Social Media world.
• Karsten Krämer Managing Director C3 Munich. After getting a degree in Journalism in Munich and Marketing MBA in London, Karsten has worked in diverse development and management roles in media and agency business. He helped developing the portal and content business at Deutsche Telekom, led the 360° marketing solution team at Gruner + Jahr / Bertelsmann and was Managing Director of the agency arm of Gruner + Jahr Business Media, delivering content marketing solutions for clients in the financial and professional services industry. Since 2013 Karsten has founded and expanded the C3 office in Hamburg with clients like Unilever, KPMG, Union Investment and EDEKA. Since March he has been the Managing Director for C3 Munich. Besides his role at C3 he is a board member of the German Content Marketing Forum.
• Katarzyna Sowicka Deputy President of Content Marketing Polska. Editor by profession, marketer by choice. COO at Qantum marketing agency and deputy president of Content Marketing Polska. Works with brands, agencies, publishers helping to optimize and maximize results. In good relations with content marketing, hoping for a long-term fruitful relationship.
• Urszula Radzińska President of Board Content Marketing Polska. Graduate of the University of Warsaw, educated journalist and musician, she is fascinated with the field of communication. For the past 13 years her company Aude has been creating effective corporate media for the largest brands. In 2007 together with a group of other enthusiasts she founded the Content Marketing Polska Association (back then Corporate Press Association). She believes that sharing knowledge and experience brings benefits to all parties involveed. Autor of book “Your first client. How to turn employess in to the best company ambassadors”

Google Campus Warsaw, Ząbkowska 27/31, 03-736 Warszawa