The mobile advertising marketing in Poland is growing 50% y/y and each subsequent year is being referred to as the year of mobile. That should be a source of optimism considering the fact that consumers wake-up and go to sleep with their mobile phones in hand while looking at the device as many as 150 times during the course of a day. At the same time it seems that mobile’s potential is still not fully utilized.

During ImpactDay #Mobile 2016, we will talk with our guests from Somo, Upday, Starcom, Onet, Mobile Institute or App Annie about how to develop the mobile market – not only from an advertising but also from a business perspective. We will also discuss the important subjects of mobile consumer segmentation, storytelling, the future of applications as well as the effectiveness of mobile campaigns.

Konferencja Impact Day # Mobile program

• Introduction by Mariusz Wąsiński / MEDIA IMPACT POLSKA
• Welcome speech by Mark Dekan / RASM AG

MOBILE OVERVIEW

• Katarzyna Czuchaj-Łagód / MOBILE INSTITUTE – „Colours of mobile consumers”
• Martje Abeldt / APP ANNIE – „Business Intelligence in the future of mobile”
• Bartek Pucek / ONET – „How does mobile consumer behaviour impact marketers' decisions”

MANY SHADES OF MOBILE – MOBILE JOURNEY

• Ewa Zakrzewska / STARCOM – „Mobile storytelling: brands bridge with consumer”
• Anna Putts / SAMSUNG ELECTRONICS POLSKA – „Mobile ecosystem – gate to new dimensions and possibilities”
• Peter Wuertenberger / UPDAY – „The rise of mobile aggregators”

NOW AND TOMORROW — MOBILE IN MARKETING STRATEGY

• Mike Betts / AKQA – „Future of mobile”
• Ross Sleight / SOMO Ltd – „Shakespeare dilemma — apps or web?”
• Piotr Szeleszczuk / ADIDAS – „Twitter in mobile campaigns: tips & tricks”
• SUMMARY – closing remarks and conclusions by Mariusz Wąsiński / MEDIA IMPACT POLSKA